Idea and philosophy

WWG acts as independent aggregator and publisher of browser games for game developers as well as content provider for media companies.

In the last 15 years we have witnessed an unparalleled triumph of the Internet. Meanwhile, millions of people spend part of their lives online. Our work and our leisure time more and more take place online.

Browser games fascinate because they are easily accessible, no expensive software is needed and the user has the opportunity to compete against thousands of real opponents. These advantages we wanted to use and create a portal, giving the gamer a crucial, additional added value.

On playnik.com users can compete with their friends and the community across games and can bundle the various awards he has earned in the games. Playnik.com combines innovative gaming features and community fun and offers exciting and varied browser games.

With playnik.com we want to be THE meeting place for browser game fans, entertain users around the world with our games and let them have exciting adventures with thousands of real players.

Torsten Oppermann, with about 20 years experience in the offline gaming industry, had the idea to found the company in 2007. Essentially three market observations have led to this:

  1. He realized that, unlike in the traditional game industry, within the browser-games industry there was no “real” publisher, who publishes own products as well as 3rd-party games on one platform and is able to advertise them through a wide media.
  2. In addition, there was no platform, which made white-label solutions for partners possible.
  3. Awareness of the growing importance of the social functions that were supported by the strong growth of social communities like Facebook and / or social features in classic games (like the Xbox Gamer Points).

He combined all these elements and created an idea, that should become wwg/playnik.